“Mehr Campaign: Investing in a Smarter Future”

Investing in Education Beyond Production
In today’s world, the role of manufacturing companies is not limited to designing,
producing, and delivering products. Leading companies, alongside industrial and
economic development, consider themselves accountable to the society in which
they operate. Corporate social responsibility (CSR) is more than a one-time action
or a promotional activity; it represents a lasting commitment to growth, education,
and improving the quality of life for future generations.
With this vision, Modern Tajhiz Sanat Brin launched the “Mehr Campaign” as one
of its most important social responsibility initiatives.
A Perspective Beyond Production
Modern Tajhiz Sanat Brin, active in producing educational, industrial, and
auxiliary educational equipment, has maintained close connections with schools,
technical institutes, and learning centers for years. This experience has led the
company to understand that educational development is not achieved merely
through supplying equipment but requires attention to human infrastructure,
motivation, equal access, and fostering a sense of belonging among students.
The Mehr Campaign was created based on this understanding—an initiative aimed
at supporting students in underprivileged areas, establishing meaningful
connections with the next generation, and actively contributing to the development
of education in the country.
What is the Mehr Campaign?
The Mehr Campaign is an organized CSR initiative focused on students, schools,
and educational environments. The campaign provides educational packages,
including essential school supplies such as pencils, weekly planners, and specially
designed educational materials, which are distributed to selected schools.
But Mehr is more than just distributing supplies. Its purpose is to:
• Convey a sense of being seen and valued to students
• Emphasize the role of education in shaping the future
• Build a lasting connection between industry, education, and society
Beyond Material Assistance
In many underprivileged areas, the lack of educational resources is not merely a
material issue; it can reduce motivation, lower self-confidence, and even lead to
school dropout. A simple supply package may seem small at first, but it carries a
powerful message:
“You are important, your education matters, and your future is recognized.”
The Mehr Campaign delivers precisely this message, emphasizing real impact on
students’ minds and feelings rather than focusing solely on numbers or statistics.
CSR as a Sustainable Commitment
At Modern Tajhiz Sanat Brin, CSR is not a short-term project. Mehr is part of a
long-term strategy aimed at building continuous engagement with the educational
community. The company believes that industrial development without attention to
education is incomplete and unsustainable. Therefore, investing in education is not
only an ethical responsibility but also a smart, forward-thinking decision.
Connecting with the Next Generation
An essential aspect of the Mehr Campaign is creating a bridge between the
company and students. This connection allows the company to better understand
educational needs, concerns, and the potential of the next generation. Modern
Tajhiz Sanat Brin supports activities such as student clubs to transform this
engagement into a two-way, constructive interaction.
Education: The Foundation of Sustainable Development
Global experience shows that no society achieves sustainable development without
investing in education. Education is the foundation for innovation, industrial
progress, and economic growth. The Mehr Campaign, by focusing on today’s
students, invests in the industry and society of tomorrow. Motivated students today
will become tomorrow’s specialists, entrepreneurs, engineers, and decision-makers.
Professional Approach to CSR
One of the distinguishing features of the Mehr Campaign is its professional and
goal-oriented design. Every aspect, from the contents of the packages to the
method of distribution and selection of schools, was carefully planned to maximize
impact. This demonstrates that CSR is meaningful when executed with the same
precision and quality as an industrial or production project.
Alignment with Brand Identity
The Mehr Campaign fully aligns with the values and identity of Modern Tajhiz
Sanat Brin—a brand whose mission is “enhancing education, improving learning
quality, and equipping educational spaces.” The campaign reflects the company’s
belief that true growth occurs when society grows alongside industry.
Long-term Impacts of the Campaign
While the short-term effects of the Mehr Campaign—such as motivation and
support for students—are visible, its most significant achievements are long-term:
fostering belonging, increasing self-confidence, and strengthening students’
connection to education.
Continuing the Journey
Modern Tajhiz Sanat Brin views the Mehr Campaign not as an end but as a starting
point for broader CSR initiatives. The company aims to expand educational
programs, support schools, engage with students, and collaborate with educational
institutions to play a more active role in the future of education in the country.
Conclusion
The Mehr Campaign exemplifies the belief that goodness is most valuable when it
is conscious, purposeful, and sustainable. Modern Tajhiz Sanat Barin, through this
campaign, contributes to building a better future—one in which education, equal
opportunity, and hope are the foundations of development. For the company, CSR
is not merely a slogan but a core part of its identity—an identity that sees education
as the cornerstone of progress and believes in a brighter future.